This morning I’m thinking about the US Congress voting to allow internet providers to both collect and monetize user search data—because Business. Customers need not fear, we’re told, because the data would be anonymized and given a general location.

Here’s an example of how this will work—these are the recent search strings of one anonymous, typical user in the Pennsylvania Avenue, NW area of Washington, DC listed as marketers would potentially see them upon purchase:

putin, russia, shirtless, pictures

coal, how clean

coal, cleaner

coal, can it be clean

coal, political expediency

putin, russia, scuba, pictures

trump, electoral college win

trump, powerful leader

trump, brand status

putin, russia, judo, pictures

treason, definition

cover up, definition

president, list of powers

republican health reform, contents

republican health reform, good or bad

nepotism, definition

paul ryan, how smart

trump, hand size

trump, pictures

the apprentice, ratings, compared to trump

putin, shooting range, pictures

trump, tax returns

tax returns, never release, precedent

alex jones, shirtless, pictures

golden showers, videos

golf, cheating, best ways

putin, russia, mountain climbing, pictures

trump, brand, perception

erotica, father, daughter

reince priebus, expendable

deep state, what is

bannon, how smart

muslim ban, other names for

melania, work permit

genitals prefer blondes, video

putin, russia, treasure hunter, pictures

ll bean, men’s robes, order

putin, russia, bathrobe, pictures

trump, legitimate president

bannon, more powerful than potus

prenuptial, agreement, how binding

erotica, pee party

putin, russia, wolf pack, pictures

blackmail, strategies for dealing with it

bannon, hot tub, acid

treason, legal definition

nuclear war, downside

putin, russia, riding a nuclear missile, pictures

puppet, foreign power, definition

putin, russia, marionette show, pictures

sean spicer, melissa mccarthy, popularity

jared kushner, shirtless, pictures

trophy wife, average age

transcontinental wall, average price per mile

As you can see, stripped of context, this information is perfect for monetization that will increase the bottom lines of internet providers instead of going to the improvement of their broadband infrastructures.

What could go wrong?